Head On

This commercial, to say the least, is an antention grabber.. now if I only knew what the hell head on is. Although it provides no information about the product whatsoever and sounds like a broken record, it does what many advertisements fail to do: get the consumers attention. I must admit, even though I wasn't exactly interested in using this product, I did waste my time getting online to see what it is. I suppose you could call the commercial a success?